UNDERSTANDING BUSINESS ACCESS CARD
UNDERSTANDING BUSINESS ACCESS CARD
11th Edition
ISBN: 9781259784835
Author: Nickels
Publisher: MCG CUSTOM
Question
Book Icon
Chapter 14A, Problem 2VC
Summary Introduction

Case summary:

SXSW is an annual film festival which is held in A Country. This festival provides opportunities for the film and music promotion. SXSW deals several business to business promotions. SXSW naturally generates a lot of publicity of the music and films. There are number of the radio station and dozens of magazines run-up in the festive of the SXSW. Music and films is the product which is promoted by the SXSW. The music portion of the most recent SXSW shows more than acts playing for tens of thousands of roving gusts. The dedicated fans of the celebrities work for free to promote the events.

Adequate information:

SXSW is an annual festival of the films and music which is held in the A Country. In this festival all the celebrities of the films and music promotes their music and films.

To determine: The four elements of the promotion mix.

Blurred answer
Students have asked these similar questions
Which statement indicates that you are making an unstated assumption? It seems that . . . I assume that . . . In my opinion . . . It’s clear that . . .
Consider the case of Nutrorim that you read in Module 1 from a culture, structure, and strategy perspective. Answer the following questions. Be sure to support your reasoning with evidence from the case and course concepts.
Two-way communication between managers and subordinates was first emphasized during the ______. contingency era empowerment era human relations era scientific management era Which of the following behaviors characterizes a manager using the contingency approach to communication? enforce strict compliance to rules and procedures analyze the factors affecting each situation to determine if an autocratic or participative style is needed use committees to make most decisions consult with staff but make the final decision individually in most situations Why is managerial communication more complicated today than in the past? large project teams renewed emphasis on profit margins increased diversity in the workforce products change little from year to year   In which decade did the United States begin embracing diversity? 2000s 1980s 1960s 1940s Which approach to management communication is characterized by the interdependence of jobs, organizations, and…
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Text book image
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Text book image
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Text book image
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Text book image
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Text book image
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON