UNDERSTANDING BUSINESS ACCESS CARD
11th Edition
ISBN: 9781259784835
Author: Nickels
Publisher: MCG CUSTOM
expand_more
expand_more
format_list_bulleted
Question
Chapter 14A, Problem 1VC
Summary Introduction
Case summary:
SXSW is an annual film festival which is held in A Country. This festival provides opportunities for the film and music promotion. SXSW deals several business to business promotions. SXSW naturally generates a lot of publicity of the music and films. There are number of the radio station and dozens of magazines run-up in the festive of the SXSW. Music and films is the product which is promoted by the SXSW. The music portion of the most recent SXSW shows more than acts playing for tens of thousands of roving gusts. The dedicated fans of the celebrities work for free to promote the events.
Adequate information:
SXSW is an annual festival of the films and music which is held in the A Country. In this festival all the celebrities of the films and music promotes their music and films.
To determine:
The difference between publicity and advertising.
Expert Solution & Answer
Explanation of Solution
The difference between the publicity and advertisement are as explained below:
- Advertising is a tool of company to promote their product and services. Through it, the advertising company conveys its messages to the viewer and reader about the product. Advertisement is under the control of the company.
- Publicity is also a tool of promotion of the product but it is not under the control of the company.
- Advertisement is very costly while publicity is free of cost.
- Advertisement always gives the positive messages about the product while publicity can give both positive and negative messages.
Conclusion
Thus, it can be said that advertisement is a broad concept while publicity is the narrow concept.
Want to see more full solutions like this?
Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
In a small island developing country, the service sector has been dominated by four companies: LightingPros Ltd., Island Solutions Inc., Real Services Co., and Entertainment Enterprises. Each company offers similar services, including event planning, catering, transportation, equipment rental, and audio-visual production. At present clients engage different companies for specific services, creating a balanced distribution of business across the market. However, recent shifts in client preferences have disrupted this equilibrium. Clients now prefer the convenience and efficiency of working with a single provider that can offer a comprehensive package of services. This has led to a significant decline in business for some companies that are unable to offer the full suite of services on their own. Some of the challenges faced by the companies include limited-service offerings, client convenience where clients prefer working with a single vendor to simplify communication, reduce costs, and…
St. Lucia, a small island developing country, the service sector has been dominated by four companies: LightingPros Ltd., Island Solutions Inc., Real Services Co., and Entertainment Enterprises. Each company offers similar services, including event planning, catering, transportation, equipment rental, and audio-visual production. At present clients engage different companies for specific services, creating a balanced distribution of business across the market. However, recent shifts in client preferences have disrupted this equilibrium. Clients now prefer the convenience and efficiency of working with a single provider that can offer a comprehensive package of services. This has led to a significant decline in business for some companies that are unable to offer the full suite of services on their own. Some of the challenges faced by the companies include limited-service offerings, client convenience where clients prefer working with a single vendor to simplify communication, reduce…
Transactional leadership
Discuss how this leadership style will fit with the healthcare industry and can benefit the staff. Explain your answer.
Chapter 14A Solutions
UNDERSTANDING BUSINESS ACCESS CARD
Ch. 14A.1 - Prob. 14A.1AQCh. 14A.1 - Prob. 3TPCh. 14A.2 - Prob. 4TPCh. 14A.2 - Prob. 5TPCh. 14A.3 - Prob. 6TPCh. 14A.3 - Prob. 7TPCh. 14A.4 - Prob. 8TPCh. 14A.4 - Prob. 9TPCh. 14A.5 - Prob. 10TPCh. 14A.5 - Prob. 11TP
Ch. 14A.5 - Prob. 12TPCh. 14A.5 - Prob. 13TPCh. 14A.6 - Prob. 14A.6AQCh. 14A.6 - Prob. 14TPCh. 14A.6 - Prob. 15TPCh. 14A.6 - Prob. 16TPCh. 14A.6 - Prob. 17TPCh. 14A.7 - Prob. 14A.7AQCh. 14A.7 - Prob. 14A.7BQCh. 14A.7 - Prob. 14A.7CQCh. 14A.7 - Prob. 14A.7DQCh. 14A.7 - Prob. 18TPCh. 14A.7 - Prob. 19TPCh. 14A.7 - Prob. 1MEDCh. 14A.7 - Prob. 20TPCh. 14A.7 - Prob. 21TPCh. 14A.8 - Prob. 14A.8AQCh. 14A.8 - Prob. 22TPCh. 14A.8 - Prob. 23TPCh. 14A.8 - Prob. 24TPCh. 14A - Prob. 1VCCh. 14A - Prob. 2CTCh. 14A - Prob. 2VCCh. 14A - Prob. 3CTCh. 14A - Prob. 3DWSCh. 14A - Prob. 3VCCh. 14A - Prob. 4CTCh. 14A - Prob. 4DWSCh. 14A - Prob. 5CTCh. 14A - Prob. 5DWS
Knowledge Booster
Similar questions
- Five crucial traits—emotional intelligence, visionary wondering, conversation, adaptability, and empathy discuss in detail how these traits support someone in becoming an effective leader in a management position.arrow_forwardYou are the Human Resource Manager of your company and your input has been sought for the following scenarios: Aimee is the mother of a new born. She is very dedicated to her work but she used to stay for longer hours at work before she had her baby. Now she tries to schedule her work so that she leaves around 5:00 p.m. Her immediate manager feels that Aimee is no longer dedicated or committed to her work and is considering passing her over for a promotion. Jack is a married male, while John is single. Your company has an assignment in a branch in Mexico that would last a couple of years. Management feels that John would be better for this assignment because he is single and is free to move. Brett, a sales employee has painful migraines intermittently during the workday. He would like to take short naps during the day as a preventative measure and he also needs a place where he can nap when a migraine occurs. His immediate manager feels that this is unfair to the rest of the…arrow_forwardIdentify and explain the legal and regulatory frameworks governing companies in Jamaica. Provide examples of compliance and non-compliance cases, assessing their outcomes. Suggest best practices for ensuring compliance.arrow_forward
- what measures can be implemented to track employees use of resources at the workplace?arrow_forwardwhat are somes measures that can be put into place to curb late arrivals in the workplace?arrow_forwardYou are the Manager of a cleaning company which employs around 60 people, with an age range of 20 and 50 years old. The company sends crews to various establishments to provide cleaning services. Recently, you have been receiving frequent complaints from clients about the late arrival of cleaning crew members. In addition, you have noticed that there has been an unjustified increase in the use of cleaning supplies. As a result, as of a given date, you are implementing measures to curb late arrivals to job sites and a system to track employees' use of resources. You have to convey all relevant details of these two changes to the staff via email create the message you would send to the employees. Be sure to include all relevant details of the situation and use the correct format for your message. The purpose of your message must be clear. Your response should not exceed 120 words.arrow_forward
- Elaborate on the data shared between different levels of the organisationarrow_forwardImpact of Decision Making Style- Consider your decision-making style. To what extent do you think your decision-making style had an impact on the biases (or lack thereof) you exhibited?arrow_forwardPlease original work Background information: There are four primary phases that this process goes through: Information phase: Define the problem Speculation phase: Generate ideas that could work Evaluation and analysis phase: Analyze the ideas based on cost, feasibility, and goal attainment potential Evaluation and analysis phase: Analyze the ideas based on cost, feasibility, and goal attainment potential Background information: Director of Innovation and Business Opportunities you have identified a potential acquisition for your Consulting Management firm. Compose a report that will be given to your CEO evaluating this candidate based on the four phases identified above. Identify the type of business you are recommending, i.e. the industry(s) it operates in. (Types of business: Cloud Computing & IT Infrastructure) Describe the types of information that would be required at each phase for the type of business you are pursuing. Describe any potential red flags that there might be…arrow_forward
- Please original work Background information: Mergers and acquisitions are inherently risky. No matter how much due diligence you do, it is still possible to miss critical success factors that might lead to the failure of the proposed merger or acquisition.find a merger/acquisition that has produced less than satisfactory results (Sprint and Nextel). Report on the organizations involved and talk about the nature of the merger or acquisition and the resulting failure or near failure of the transaction. Were there obvious red flags that were missed? What would you have done differently? Please cite in text references and add weblinksarrow_forwardPlease original work Talk about the critical steps that must be taken in order to effectively cascade the balanced scorecard. Provide a real-life example of an organization that has done this effectively (H-E-B grocery store or Walmart), or alternatively, provide a real-life example of an organization that attempted to cascade a balanced scorecard but did not have a good result. Why. Please cite in text references and add weblinksarrow_forwardPlease original work What does “influencing” mean to you? Talk about how a leader can effectively influence and include all employees in the balances scorecard development process. What is one specific way your current supervisor or a previous supervisor has included you in high-level strategic discussions? What were the results? Please cite in text references and add weblinksarrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Understanding BusinessManagementISBN:9781259929434Author:William NickelsPublisher:McGraw-Hill Education
Management (14th Edition)ManagementISBN:9780134527604Author:Stephen P. Robbins, Mary A. CoulterPublisher:PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract...ManagementISBN:9781305947412Author:Cliff RagsdalePublisher:Cengage Learning
Management Information Systems: Managing The Digi...ManagementISBN:9780135191798Author:Kenneth C. Laudon, Jane P. LaudonPublisher:PEARSON
Business Essentials (12th Edition) (What's New in...ManagementISBN:9780134728391Author:Ronald J. Ebert, Ricky W. GriffinPublisher:PEARSON
Fundamentals of Management (10th Edition)ManagementISBN:9780134237473Author:Stephen P. Robbins, Mary A. Coulter, David A. De CenzoPublisher:PEARSON
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON