The responsibilities of a brand manager. Introduction: Brand name is the name of the company or a product that is used to identify that specific product or the company. Brand manager is an officer responsible for the image building of the brand and to manage how the brand is to be structured and viewed by the target market.

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Chapter 14A.2, Problem 5TP

Summary Introduction

To determine: The responsibilities of a brand manager.

Introduction:

Brand name is the name of the company or a product that is used to identify that specific product or the company.

Brand manager is an officer responsible for the image building of the brand and to manage how the brand is to be structured and viewed by the target market.

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