UNDERSTANDING BUSINESS: SIMNET >IC<
UNDERSTANDING BUSINESS: SIMNET >IC<
12th Edition
ISBN: 9781307367065
Author: Nickels
Publisher: MCG/CREATE
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Chapter 14.7, Problem 13TP
Summary Introduction

To determine: Two short-term and two long-term pricing objectives and whether two pricing objectives can be compatible or not.

Introduction: Pricing objectives refer to the different motives that are behind the type of price set by the manufacturer. The objective can be of building traffic, image creation and any other objective as well.

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