UNDERSTANDING BUSINESS: SIMNET >IC<
UNDERSTANDING BUSINESS: SIMNET >IC<
12th Edition
ISBN: 9781307367065
Author: Nickels
Publisher: MCG/CREATE
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Chapter 14.4, Problem 6TP
Summary Introduction

To determine: The difference between a brand name and a trademark.

Introduction:

A name, symbol or design that is used by company to distinguish its product from the product of the competitor is known as brand.

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