UNDERSTANDING BUSINESS: SIMNET >IC<
UNDERSTANDING BUSINESS: SIMNET >IC<
12th Edition
ISBN: 9781307367065
Author: Nickels
Publisher: MCG/CREATE
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Chapter 14.4, Problem 8TP
Summary Introduction

To determine: The key components of brand equity.

Introduction:

Brand equity is the brand value of the company in monetary terms. The value is generally calculated when firm gets ready to be sold.

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