International Business: The Challenges of Globalization (8th Edition)
International Business: The Challenges of Globalization (8th Edition)
8th Edition
ISBN: 9780133866247
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 14.3, Problem 1QS3
Summary Introduction

To Determine:

Type of channel that grants the right to sell a product to the reseller

Introduction:

The local manager is the key point of success because if any company appoint a local manager they will take a decision after a look on the market that will be beneficial for the company. The managers will take decisions according to the business need as well as consumer satisfaction.

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