International Business: The Challenges of Globalization (8th Edition)
International Business: The Challenges of Globalization (8th Edition)
8th Edition
ISBN: 9780133866247
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 14.1, Problem 2QS1
Summary Introduction

To Determine:

The factors that influence a company while formulating product strategies in an International market need to be identified.

Introduction:

A product strategy means the idea that is created by a company that provides the roadmap to develop into a product. The companies consider many factors before formulating a successful product. A detailed market analysis and research are done before formulating a strategy to create a successful product.

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