International Business: The Challenges of Globalization (8th Edition)
8th Edition
ISBN: 9780133866247
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 14.1, Problem 3QS1
Summary Introduction
To Determine:
The characteristics of a product which will more likely offend people in another culture need to be identified.
Introduction:
A product characteristic is defined as the attributes, which help to identify the description of the product in terms of size, color, quality, shape, and weight. These characteristics help to make the product cater to the taste of the customers.
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