
International Business: The Challenges of Globalization (8th Edition)
8th Edition
ISBN: 9780133866247
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 14.1, Problem 1QS1
Summary Introduction
To Determine:
The decision to keep a marketing strategy the same or to modify it in the international market is known as, is being identified.
Introduction:
Many companies decide to venture into the international market to make a global presence or when their local market has become saturated. The formulate various strategies before venturing into the international market a specialist works on the research and finally decide the strategy which is the most feasible for venturing.
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