Business In Action
9th Edition
ISBN: 9780135175477
Author: Courtland L. Bovee, John V. Thill
Publisher: PEARSON
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Question
Chapter 14.3, Problem 1CT
Summary Introduction
To discuss: The reasons on why canned approach is inadequate for many selling situations.
Personal selling is otherwise termed as direct selling in which one individual who is the sales representative attempts to persuade the customer in purchasing an item.
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In the 2016 "ATB: digital disruption in the parking meter industry"
1. Identification + use of suitable decision criteriato rank options▪ Development of practical options in relation toidentified issue(s) + prior analysis▪ Qualitative + financial evaluation andcomparison of options 2
2.
Detailed + practical action to putrecommendations in place (both short & long-run)▪ Timeline of sequence of actions, e.g. Ganttchart▪ Controls + timeline to measure if plan is ontrack▪ Contingency plan
In the 2016, "ATB: digital disruption in the parking meter industry" case provide a financial analysis of firm
Several disadvantages are associated with lying in negotiation which include all of the following except _____.
Group of answer choices
the liar can be caught and face criminal charges
increased risk of a bidding war
cultural cost in terms of people being suspicious about others within the organization
personal reputation and trustworthiness is damaged
Chapter 14 Solutions
Business In Action
Ch. 14.1 - Prob. 1CTCh. 14.1 - Prob. 2CTCh. 14.1 - Prob. 1IYBCh. 14.1 - Prob. 2IYBCh. 14.2 - Prob. 1CTCh. 14.2 - Prob. 2CTCh. 14.2 - Prob. 1IYBCh. 14.2 - Prob. 2IYBCh. 14.3 - Prob. 1CTCh. 14.3 - Prob. 2CT
Ch. 14.3 - Prob. 1IYBCh. 14.3 - Prob. 2IYBCh. 14.4 - Prob. 1CTCh. 14.4 - Prob. 2CTCh. 14.4 - Prob. 1IYBCh. 14.4 - Prob. 2IYBCh. 14.5 - Prob. 1CTCh. 14.5 - Prob. 2CTCh. 14.5 - Prob. 1IYBCh. 14.5 - Prob. 2IYBCh. 14.6 - Prob. 1CTCh. 14.6 - Prob. 2CTCh. 14.6 - Prob. 1IYBCh. 14.6 - Prob. 2IYBCh. 14.7 - Prob. 1CTCh. 14.7 - Prob. 1IYBCh. 14 - Prob. 1CTQCh. 14 - Prob. 2CTQCh. 14 - Prob. 3CTQCh. 14 - Prob. 4QRCh. 14 - Prob. 5QRCh. 14 - Prob. 6QRCh. 14 - Prob. 7QRCh. 14 - Prob. 8QRCh. 14 - Prob. 9QRCh. 14 - Prob. 10QRCh. 14 - Prob. 11QACh. 14 - Prob. 12QACh. 14 - Prob. 13QACh. 14 - Prob. 14QACh. 14 - Prob. 15QACh. 14 - Prob. 16QACh. 14 - Prob. 17QACh. 14 - Prob. 18QACh. 14 - Prob. 19QACh. 14 - Prob. 20QAPCh. 14 - Prob. 22QAPCh. 14 - Prob. 23QAPCh. 14 - Prob. 24DCOCh. 14 - Prob. 25DCOCh. 14 - Prob. 26DCOCh. 14 - Prob. 1ICTCh. 14 - Prob. 1REDCh. 14 - Prob. 1GPCh. 14 - Prob. 1SCSCh. 14 - Prob. 1BTSCh. 14 - Prob. 27DRSCh. 14 - Prob. 28DRSCh. 14 - Prob. 29DRS
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