Business In Action
Business In Action
9th Edition
ISBN: 9780135175477
Author: Courtland L. Bovee, John V. Thill
Publisher: PEARSON
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Chapter 14.4, Problem 2CT
Summary Introduction

To discuss: The need of manufacturers offering incentives such as sales contests.

Trade promotion is a kind of marketing effort which is intended for retailers and wholesalers. This thusly encourages the organization to expand the last sales to the customers.

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