Business In Action
Business In Action
9th Edition
ISBN: 9780135175477
Author: Courtland L. Bovee, John V. Thill
Publisher: PEARSON
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Chapter 14.7, Problem 1CT
Summary Introduction

To discuss: The reasons on whether a company can endanger its brand image by using AI to generate messages.

Artificial Intelligence or AI is a zone of software engineering that underscores the formation of clever machines that work and respond like humans.

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