MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
expand_more
expand_more
format_list_bulleted
Question
Chapter 14, Problem 7QA
Summary Introduction
Interpretation:The meaning of direct marketing and its types.
Concept Introduction:The process of communicating or connecting directly with the customer or consumer of a product is direct marketing
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What are the advantages and disadvantage of direct response marketing? What are the six steps in the direct marketing process? What are the five tools or media of direct marketing and how do they differ?
How would you simple but detailed describe to someone unfamiliar with marketing what marketing is?
Compare and contrast Marketing with selling, promotion, and Advertising.
Why is direct marketing successful even though some consumers may not like it?
Knowledge Booster
Similar questions
- What is the role of sales promotion in the marketing effort?arrow_forwardWhat is meant by the term “relationship marketing” and what is one of the main drivers in making this a major foundation of successful marketing in the 21st Century?arrow_forwardChanges in the marketing environment produce uncertainty for marketers and at times hurt marketing efforts, but they also create opportunities. How do traditional marketing and e-marketing differ? How are they alike?arrow_forward
- For a very long time, direct marketing has been a successful technique for marketers. Give some justification for why direct marketing has been so successful.arrow_forwardDistinguish between grassroots marketing, viral marketing,and buzz marketingarrow_forwardWhat types of promotion vehicles (direct marketing, events, radio, television, etc.) that are effective in persuading consumers to purchase something, or take some other action?arrow_forward
- Direct marketing has been an effective tools for a long time provide some reasons why direct marketing has been so effective?arrow_forwardWhat is the significance of above the line as effective marketing tool in business operationarrow_forwardHow do marketers go about implementing integrated marketing communications?arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning