MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 14, Problem 7QA
Summary Introduction

Interpretation:The meaning of direct marketing and its types.

Concept Introduction:The process of communicating or connecting directly with the customer or consumer of a product is direct marketing

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What are the advantages and disadvantage of direct response marketing? What are the six steps in the direct marketing process? What are the five tools or media of direct marketing and how do they differ?
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