MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 14, Problem 7QA
Summary Introduction

Interpretation:The meaning of direct marketing and its types.

Concept Introduction:The process of communicating or connecting directly with the customer or consumer of a product is direct marketing

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