MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 14, Problem 3QA
Summary Introduction

Interpretation:The meaning of viral marketing and ways for markets to use brand ambassadors.

Concept Introduction:Viral marketing refers to activities which aim to increase brand awareness or purchase by consumers passing a message on to other consumers and creating a buzz.

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