MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 14, Problem 6QA
Summary Introduction
Interpretation:The meaning of sales promotion and types of price-based promotions.
Concept Introduction:Sales Promotion is a popular marketing tool that is undertaken by the companies to boost sales of the product or service. It includes several communication activities that attempts to provide added value to the consumers, wholesalers, retailers to stimulate sales.
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Identify the different promotion objectives companies may use.
Discuss how sales promotion can be used as an acceleration tool to speed up the
sales process and maximize sales volume.
Be specific.
Choose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.
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- what do you think are the most effective forms of promotion for business's to use in today's market? What factors should a company consider when deciding how best to promote their brand or products/services?arrow_forwardWhat is the objective of a sales promotion? Identify and provide an example of three sales promotion tools targeted to consumers.arrow_forwardWhat are the merits or benefits of sales promotion? Assessment of sales promotion This should include but are not limited to the following: Discussions on merits or benefits of sales promotion Explanation on why and how sales promotions approach might be used Examples must be included.arrow_forward
- what are the long term and short term impacts of sales promotions and how can they complement the marketing communications mix ?arrow_forwardFind an example of each type of consumer sales promotion tool. Explain how you obtained the promotion (that is, how did the marketer distribute it to consumers?) and what you think the marketer was trying to achieve withthe sales promotion tool.arrow_forwardThink of a product that you use regularly. Find several examples of how the manufacturer markets this product, such as ads in different media, sales promotions, and publicity. Assess each example for effectiveness in meeting one or more of the six promotional goals described in the chapter. Then analyze them for effectiveness in reaching you as a target consumer. Consider such factors as the media used, the style of the ad, and ad content?arrow_forward
- Discuss how different forms of sales promotion can erode or build brand loyalty. If a company’s objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?arrow_forwardAssume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company is developing a new biscuit. You are convinced that sales promotion is the best way to launch this new product. A) Explain what the term “sales promotion” means; B) Discuss how it is different than advertising; and C) Recommend one type of consumer promotions that you believe most appropriate for attracting the potential target (university students aged 18-25) for this type of product and explain why.arrow_forwardWhat are some common types of sales promotions used by companies?arrow_forward
- What channels will a firm use to distribute their sales promotion?arrow_forwardIs it ethical for retailers to create a promotion but not have sufficient merchandise for all shoppers who want to buy the items?arrow_forwardFor an e-commerce business which is primarily focused on selling clothes online, why is a promotional theme and message important, what should be the promotion objectives and how important do public relations play in promotional marketing?arrow_forward
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