MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 14, Problem 7LO
Summary Introduction

To Discuss: The ways retailers concentrate on product or service failures and the prospects that service failures give.

Introduction: Retailing is the process of marketing of goods and certain services to the consumers in the market. It normally includes the trading of single items or high numbers of customers by a commercial system for that exact drive.

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MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)

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