MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 14, Problem 6LO
Summary Introduction
To Discuss: The ways service retailing varies from goods retailing.
Introduction: Retailing is the process of marketing of goods and certain services to the consumers in the market. It normally includes the trading of single items or high numbers of customers by a commercial system for that exact drive.
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Chapter 14 Solutions
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
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