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EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Question
Chapter 14, Problem 3QA
Summary Introduction
Interpretation:The meaning of viral marketing and ways for markets to use brand ambassadors.
Concept Introduction:Viral marketing refers to activities which aim to increase brand awareness or purchase by consumers passing a message on to other consumers and creating a buzz.
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