EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 14, Problem 15QA
Summary Introduction
To explain: The terms guerrilla marketing and ambient advertisement.
Introduction: Marketing is the activity of promoting, advertising and selling products to a customer in exchange for money. It is the process of satisfying a customer by fulfilling their needs and want then creating a relationship with them.
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