Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 14, Problem 3CT
Summary Introduction

To think critically about: The way to use the psychological pricing when pricing the menu at HG.

Introduction: Psychological pricing are the pricing strategy that is used to make the product look less expensive then it is actually.

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What is a good response to this post? For this discussion, I'll share a strategy that our company implemented several years ago. It was a significant undertaking, and I remember it well. Our company was going to upgrade our Automated Teller Machine (ATM) to an Interactive Teller Machine (ITM). However, this meant we had to change debit card processors to accomplish this. Changing debit card processors meant a disruption in services for our members as we transitioned from one company to the next. This transition meant that on the day of the transition, the old cards would no longer work, and members would need to start using the new cards they had received in the mail weeks prior. Our goal was to manage this transition as smoothly as possible. Our goal fits with the realities of the external environment and resources only to an extent. We had resources like mailing letters, advertising the change on the mobile app, online banking, and in-branch brochures on completing the transition…
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