Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 14, Problem 1DCS
Summary Introduction

To determine: The type of qualities a student look for when a student purchase his shoes, the importance of price, style, brand name and color while selecting the shoes and the product offering an individual would offer in a new store designed to appeal the college students.

Introduction: Total product offer refers to all the features and things that are offered with the product and that consumer evaluate before making a buy decision.

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