EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 14, Problem 2QA
Summary Introduction
Interpretation:The ethical problems in buzz marketing.
Concept Introduction:Buzz refers to the word-of-mouth communication between consumers that is viewed as authentic.
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How do companies create buzz around a product or service, and what are some effective buzz marketing strategies?
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