EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 14, Problem 6QA
Summary Introduction
Interpretation:The meaning of sales promotion and types of price-based promotions.
Concept Introduction:Sales Promotion is a popular marketing tool that is undertaken by the companies to boost sales of the product or service. It includes several communication activities that attempts to provide added value to the consumers, wholesalers, retailers to stimulate sales.
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