Chapter 14, Problem 24P

In Chapter 11 we described a research study in which the color red appeared to increase men’s attraction to women (Elliot & Niesta, 2008). The same researchers have published other results showing that red also increases women’s attraction to men hut does not appear to affect judgments of same sex individuals (Elliot et at., 2010). Combining these results into one study produces a two-factor design in which men judge photographs of both women and men, which are shown on both red and white backgrounds. The dependent variable is a rating of attractiveness for the person shown in the photograph. The study uses a separate group of participants for each condition. The following table presents data similar to the results from previous research.

Person Shown in Photograph
		Female	Male
		n=10	n=10
	White	M=4.5	M=4.4
Background Colour

for PhotographSS=6SS=7 n=10 n=10 Red M=7.5 M=4.6 SS=9 SS=8

Person Shown in Photograph

Female

Male

n=10

n=10

White

M=4.5

M=4.4

Background Colour

for Photograph

SS=6

SS=7

n=10

n=10

Red

M=7.5

M=4.6

SS=9

SS=8