Chapter 14, Problem 1CT

Summary Introduction

To think critically about: The value enhancers that affected the choice of school. Factors considered by an individual and the most important factors among those with reason. The list of alternatives schools and reason to not choose them.

Introduction: Value enhancers are something extra in the product that increases the value of the product for the customer; it is something on the basis of which customer distinguishes one product from another.

Explanation of Solution

The value enhancers that affected the choice of school are:

• Wi-Fi facility in the campus.
• Size of the school premises.
• Reputation of the school.

An individual considered all the factors such as size, location, price, reputation and other factors as well except for sports. An individual does not considered sports because an individual does not have any interest in sports.

The most important factors are as follows:

• Location: The location of the school is very important. If school is far away from home, then it will take lot of time to travel from one home to school. It will then waste lot of daily time on travel. So it is essential to have school not far from where an individual is living.
• Price: The price of the course also matters because the price tells about the loan size. If price is too high then it is beneficial to take admission in that school which has great placement.
• Reputation: Reputation also plays it part. If reputation of the school is high, then the value of the degree will be greater as well.
• Library and research services: Library and research facilities help in studies. So, it is always great to have library and research facilities in college.
• Courses offered: Courses offered also matters. As it tells whether an individual will be able to take the course desired or not.

For example: School ADB and ABD are the two alternatives with an individual.

ADB School was far away from where an individual resides. It would have increased the time of travel; because of this individual didn’t choose that school. ABD school did not have research facility; because of this the individual has rejected that school.

Conclusion

Hence, the value enhancers are Wi-Fi facility, size and reputation of the school. An individual considered all the factors other than sports. The most important factors were location, price, reputation, library and research facilities and courses offered. School ADB and ABD are the two alternatives school.