EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Chapter 14, Problem 14.8CTE
Summary Introduction

To determine: The three examples of advertisement that include socially responsible message; also analyze whether some companies are exploiting social issues by promoting them for their own gain.

The social responsible marketing is a strategy that companies follow to make profits that benefits the welfare of the society. They should have a positive relation with the society for a smooth-running business.

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