EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
16th Edition
ISBN: 9780133850697
Author: Kotler
Publisher: VST
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Concept explainers

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Chapter 14, Problem 14.18CC
Summary Introduction

Case summary:

The brand S by a Company M satisfies the hungry of the consumers. It uses its slogan saying “you’re not you when you’re hungry,” ends with the tag line Brand S satisfies. Later years brand S became the popular seller in the planet. The campaign by Company M went viral in social media like Media Y, and television. The hierarchy needs of Maslow was the hunger need, the company satisfies this most important need by its Brand S. Brand S became popular and tops the list.

Characters in the case:

  • Company M
  • Brand S

To discuss: The promotional mix components used by Company S.

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