Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 14, Problem 14.7CTE
Summary Introduction
To discuss: The company’s advertisement which appropriately address the aspects of the communication process and whether the advertisement constitute to the effective marketing communication for the product.
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Answer the following:
• What are the steps involved in framing Integrated Marketing Communication
• Write short note on Advertising
• What is the importance of Advertising? Explain the objectives of Advertising.
In order for an organization to produce a successful marketing plan, there are many elements to consider. Describe what it means by "advertising clutter" and how marketers can avoid content clutter.
Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! *
PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION
Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?
Chapter 14 Solutions
Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Discuss the major advertising objectives and describe an advertisement that is attempting to achieve each objective. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardWhich statement is true of viral marketing? Multiple Choice It involves the e-mailing of bulky video files that take a long time to load. It essentially uses newspaper and magazine ads. It can involve advertising on videos that have already reached viral status. It significantly increases the advertising costs of a company. It does not use video and photo sharing sites.arrow_forwardDon't plagiarize Context: Direct marketing reaches out to consumer directly with personalized messages. Some of the direct marketing activities include direct mail, online advertising, social media marketing, and direct selling. Inquiry: Why has direct marketing enjoyed such rapid growth in recent years?arrow_forward
- Review the FTC’s guidelines on disclosure in online, social media, and mobile advertisements at www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf. Will the FTC’s requirements regarding ads and endorsers make Twitter less effective as an advertising medium? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)arrow_forwardI need the full correct answer to this practice question I found online . here's the instructions describe how you can market the brand new chat shades website through the following channels: pay-per-click advertising banner advertising affiliate marketing social media advertising search engine optimizationarrow_forward1. Name some of the challenges marketers encounter when developing advertising and promotional campaigns. How does the type of product affect the promotional strategies? 2. You work for an ad agency that has a Super Bowl sponsor as a client. What approach would you recommend for your agency as it develops a campaign-universal, customized for each geographical region, or something else, and why? 3. What types of companies could benefit from placing ads on the NFL website, and how can they use the internet effectively to promote their products? Consider the impact of technology and topics of privacy for businesses and business contracts in your answer. 4. Conclusion: Would you consider a career in marketing? If yes, explain. If no, why not and what other career path are you considering. What workplace readiness skills would be most helpful for your in your future career path.arrow_forward
- Please answer this Simple questionarrow_forwardIdentify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, evaluate the role each component is designed to play in meeting the organization’s promotional objectives. Is the IMC mix effective for the organization?arrow_forwardWrite an essay on the following; Advertising, along with other marketing communication tools, play a significant role in building brand equity. Consider the below advertisement and using your own sources, in the form of an essay outline:1. One form of advertising media that Netflorist can use with a suitablejustification of why this media is a good option for Netflorist. (Above the lineor digital media). 2. Strengths and weaknesses of your chosen media 3. Three examples of a promotion that Netflorist can run.arrow_forward
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