Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780134642321
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 14, Problem 14.8CTE
Summary Introduction
To determine: The 3 examples of advertisement that includes social responsible message and whether these ads increases the possibility of buying by the sponsoring company.
The social responsible marketing is the strategy that companies should make profits that benefits the welfare of the society. It should have positive relation with the society only then there will be smooth run in business.
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Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package (17th Edition)
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