EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 8220103613774
Author: Armstrong
Publisher: YUZU
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Chapter 14, Problem 14.7CTE
Summary Introduction
To discuss: The company’s advertisement which appropriately address the aspects of the communication process and whether the advertisement constitute to the effective marketing communication for the product.
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What is marketing mix?
It is a way of describing how consumers are exposed to a mixture of brands.
It is a method of combining multiple tangible products from one brand into a single campaign.
It is a marketing technique, which combines diverse advertising channels in one campaign.
It describes actions a consumer goes through before a business considers them a lead.
In order for an organization to produce a successful marketing plan, there are many elements to consider. Describe what it means by "advertising clutter" and how marketers can avoid content clutter.
Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! *
PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION
Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?
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- Discuss the major advertising objectives and describe an advertisement that is attempting to achieve each objective. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardWhich statement is true of viral marketing? Multiple Choice It involves the e-mailing of bulky video files that take a long time to load. It essentially uses newspaper and magazine ads. It can involve advertising on videos that have already reached viral status. It significantly increases the advertising costs of a company. It does not use video and photo sharing sites.arrow_forwardReview the FTC’s guidelines on disclosure in online, social media, and mobile advertisements at www.ftc.gov/os/2013/03/130312dotcomdisclosures.pdf. Will the FTC’s requirements regarding ads and endorsers make Twitter less effective as an advertising medium? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)arrow_forward
- 1. Name some of the challenges marketers encounter when developing advertising and promotional campaigns. How does the type of product affect the promotional strategies? 2. You work for an ad agency that has a Super Bowl sponsor as a client. What approach would you recommend for your agency as it develops a campaign-universal, customized for each geographical region, or something else, and why? 3. What types of companies could benefit from placing ads on the NFL website, and how can they use the internet effectively to promote their products? Consider the impact of technology and topics of privacy for businesses and business contracts in your answer. 4. Conclusion: Would you consider a career in marketing? If yes, explain. If no, why not and what other career path are you considering. What workplace readiness skills would be most helpful for your in your future career path.arrow_forwardPlease answer this Simple questionarrow_forwardIdentify the components of an integrated marketing communications (IMC) strategy used by the organization. Using the AIDA model, evaluate the role each component is designed to play in meeting the organization’s promotional objectives. Is the IMC mix effective for the organization?arrow_forward
- The product name: Al Doll Sarah Company name: Sarah Al's Purpose of product: to help shy kids who have difficulty communicating ,making friends and being around people become more open and comfortable. • Objectives: Primary objective, and any secondary objectives of the campaign • Target Market(s) . Target market breakdown • Description of your ideal customer(s) Positioning Statement Media Strategy • The media mix How each channel will be utilized • Justification of each channelarrow_forwardWrite an essay on the following; Advertising, along with other marketing communication tools, play a significant role in building brand equity. Consider the below advertisement and using your own sources, in the form of an essay outline:1. One form of advertising media that Netflorist can use with a suitablejustification of why this media is a good option for Netflorist. (Above the lineor digital media). 2. Strengths and weaknesses of your chosen media 3. Three examples of a promotion that Netflorist can run.arrow_forwardExplain the 'good' and 'bad' marketing communication strategy of Mcdonald's. Select examples and justify your opinions.arrow_forward
- Comparison of Competitve Advertisements: Samsung vs Apple What is the purpose /objective of each advertisement? In what ways do the advertisements reflect the different strategies/positions of the two companies/brands in the marketplace? *the other answer by Bartleby was copied and paste from another websitearrow_forwardName and describe the two main forms of online advertising. (AACSB: Written and Oral Communication)arrow_forwardWhat is Integrated Marketing Communication (IMC) and what are its two major components. Discuss. Write the relationship between Advertising and the remaining four promotional strategies namely Personal Selling, Sales Promotion, Public Relations and Direct Marketing.arrow_forward
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