The five major promotion tools used in marketing. Introduction: Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

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Answer 1

Question

Chapter 14, Problem 14.1DQ

Summary Introduction

To determine: The five major promotion tools used in marketing.

Introduction:

Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Expert Solution & Answer

Answer to Problem 14.1DQ

Advertising
Sales promotion
Personal selling
Public relation
Direct and digital marketing

Explanation of Solution

The following diagram represents the major promotional tools:

EBK PRINCIPLES OF MARKETING, Chapter 14, Problem 14.1DQ

Five major promotional tools used in marketing are listed below:

Advertising: Advertising refers to any payment of non-personal presentation of goods, services, or ideas that are recognized by a sponsor.
Sales promotion: It is a short-term incentive used mainly to encourage the selling or buying of product or service.
Personal selling: Personal selling involves interaction with the customers personally for purpose of building customer relationship, selling, and engaging customers.
Public relation: Public relations aids in building good relations between a company and public like building up a company image, favorable publicity, heading off unfavorable events and gossips, and handling.
Direct and digital marketing: Direct and digital marketing refers to directly engaging with the individual customer and customer communities. This helps in instant response and builds an everlasting relationship with customers.

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Students have asked these similar questions

Suggest, three ways, your company (service and product provider) can attain asustainable competitive advantage in the local market. Give rationales for youranswer.

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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.

Answer 2

Question

Chapter 14, Problem 14.1DQ

Summary Introduction

To determine: The five major promotion tools used in marketing.

Introduction:

Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Expert Solution & Answer

Answer to Problem 14.1DQ

Advertising
Sales promotion
Personal selling
Public relation
Direct and digital marketing

Explanation of Solution

The following diagram represents the major promotional tools:

EBK PRINCIPLES OF MARKETING, Chapter 14, Problem 14.1DQ

Five major promotional tools used in marketing are listed below:

Advertising: Advertising refers to any payment of non-personal presentation of goods, services, or ideas that are recognized by a sponsor.
Sales promotion: It is a short-term incentive used mainly to encourage the selling or buying of product or service.
Personal selling: Personal selling involves interaction with the customers personally for purpose of building customer relationship, selling, and engaging customers.
Public relation: Public relations aids in building good relations between a company and public like building up a company image, favorable publicity, heading off unfavorable events and gossips, and handling.
Direct and digital marketing: Direct and digital marketing refers to directly engaging with the individual customer and customer communities. This helps in instant response and builds an everlasting relationship with customers.

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Answer 3

Question

Chapter 14, Problem 14.1DQ

Summary Introduction

To determine: The five major promotion tools used in marketing.

Introduction:

Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Expert Solution & Answer

Answer to Problem 14.1DQ

Advertising
Sales promotion
Personal selling
Public relation
Direct and digital marketing

Explanation of Solution

The following diagram represents the major promotional tools:

EBK PRINCIPLES OF MARKETING, Chapter 14, Problem 14.1DQ

Five major promotional tools used in marketing are listed below:

Advertising: Advertising refers to any payment of non-personal presentation of goods, services, or ideas that are recognized by a sponsor.
Sales promotion: It is a short-term incentive used mainly to encourage the selling or buying of product or service.
Personal selling: Personal selling involves interaction with the customers personally for purpose of building customer relationship, selling, and engaging customers.
Public relation: Public relations aids in building good relations between a company and public like building up a company image, favorable publicity, heading off unfavorable events and gossips, and handling.
Direct and digital marketing: Direct and digital marketing refers to directly engaging with the individual customer and customer communities. This helps in instant response and builds an everlasting relationship with customers.

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Answer 4

Question

Chapter 14, Problem 14.1DQ

Summary Introduction

To determine: The five major promotion tools used in marketing.

Introduction:

Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Expert Solution & Answer

Answer to Problem 14.1DQ

Advertising
Sales promotion
Personal selling
Public relation
Direct and digital marketing

Explanation of Solution

The following diagram represents the major promotional tools:

EBK PRINCIPLES OF MARKETING, Chapter 14, Problem 14.1DQ

Five major promotional tools used in marketing are listed below:

Advertising: Advertising refers to any payment of non-personal presentation of goods, services, or ideas that are recognized by a sponsor.
Sales promotion: It is a short-term incentive used mainly to encourage the selling or buying of product or service.
Personal selling: Personal selling involves interaction with the customers personally for purpose of building customer relationship, selling, and engaging customers.
Public relation: Public relations aids in building good relations between a company and public like building up a company image, favorable publicity, heading off unfavorable events and gossips, and handling.
Direct and digital marketing: Direct and digital marketing refers to directly engaging with the individual customer and customer communities. This helps in instant response and builds an everlasting relationship with customers.

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Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 5

Chapter 14, Problem 14.1DQ

Summary Introduction

To determine: The five major promotion tools used in marketing.

Introduction:

Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Expert Solution & Answer

Answer to Problem 14.1DQ

Advertising
Sales promotion
Personal selling
Public relation
Direct and digital marketing

Explanation of Solution

The following diagram represents the major promotional tools:

EBK PRINCIPLES OF MARKETING, Chapter 14, Problem 14.1DQ

Five major promotional tools used in marketing are listed below:

Advertising: Advertising refers to any payment of non-personal presentation of goods, services, or ideas that are recognized by a sponsor.
Sales promotion: It is a short-term incentive used mainly to encourage the selling or buying of product or service.
Personal selling: Personal selling involves interaction with the customers personally for purpose of building customer relationship, selling, and engaging customers.
Public relation: Public relations aids in building good relations between a company and public like building up a company image, favorable publicity, heading off unfavorable events and gossips, and handling.
Direct and digital marketing: Direct and digital marketing refers to directly engaging with the individual customer and customer communities. This helps in instant response and builds an everlasting relationship with customers.

Answer 6

Chapter 14, Problem 14.1DQ

Summary Introduction

To determine: The five major promotion tools used in marketing.

Introduction:

Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Expert Solution & Answer

Answer to Problem 14.1DQ

Advertising
Sales promotion
Personal selling
Public relation
Direct and digital marketing

Explanation of Solution

The following diagram represents the major promotional tools:

EBK PRINCIPLES OF MARKETING, Chapter 14, Problem 14.1DQ

Five major promotional tools used in marketing are listed below:

Advertising: Advertising refers to any payment of non-personal presentation of goods, services, or ideas that are recognized by a sponsor.
Sales promotion: It is a short-term incentive used mainly to encourage the selling or buying of product or service.
Personal selling: Personal selling involves interaction with the customers personally for purpose of building customer relationship, selling, and engaging customers.
Public relation: Public relations aids in building good relations between a company and public like building up a company image, favorable publicity, heading off unfavorable events and gossips, and handling.
Direct and digital marketing: Direct and digital marketing refers to directly engaging with the individual customer and customer communities. This helps in instant response and builds an everlasting relationship with customers.

Answer 7

Chapter 14, Problem 14.1DQ

Summary Introduction

To determine: The five major promotion tools used in marketing.

Introduction:

Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Answer 8

Expert Solution & Answer

Answer to Problem 14.1DQ

Advertising
Sales promotion
Personal selling
Public relation
Direct and digital marketing

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Explanation of Solution

The following diagram represents the major promotional tools:

EBK PRINCIPLES OF MARKETING, Chapter 14, Problem 14.1DQ

Five major promotional tools used in marketing are listed below:

Advertising: Advertising refers to any payment of non-personal presentation of goods, services, or ideas that are recognized by a sponsor.
Sales promotion: It is a short-term incentive used mainly to encourage the selling or buying of product or service.
Personal selling: Personal selling involves interaction with the customers personally for purpose of building customer relationship, selling, and engaging customers.
Public relation: Public relations aids in building good relations between a company and public like building up a company image, favorable publicity, heading off unfavorable events and gossips, and handling.
Direct and digital marketing: Direct and digital marketing refers to directly engaging with the individual customer and customer communities. This helps in instant response and builds an everlasting relationship with customers.

Answer 12

Ch. 14 - Prob. 14.1DQ Ch. 14 - Prob. 14.3DQ Ch. 14 - Prob. 14.2DQ Ch. 14 - Prob. 14.4DQ Ch. 14 - Prob. 14.5DQ Ch. 14 - Prob. 14.6CTE Ch. 14 - Prob. 14.7CTE Ch. 14 - Prob. 14.8CTE Ch. 14 - Prob. 14.9AC Ch. 14 - Prob. 14.10AC

The five major promotion tools used in marketing. Introduction: Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Concept explainers

To determine: The five major promotion tools used in marketing.

Introduction:

Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Answer to Problem 14.1DQ

Explanation of Solution

Want to see more full solutions like this?

Chapter 14 Solutions

The five major promotion tools used in marketing. Introduction: Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Concept explainers

To determine: The five major promotion tools used in marketing. Introduction: Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.

Answer to Problem 14.1DQ

Explanation of Solution

Want to see more full solutions like this?

Chapter 14 Solutions

To determine: The five major promotion tools used in marketing.

Introduction:

Promotion tools are the marketing communication mixes that the companies use to build customer relationship, involve customer, and communicate customer value.