Excellence in Business Communication (11th Edition)
Excellence in Business Communication (11th Edition)
11th Edition
ISBN: 9780133544176
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 14, Problem 14.3AYK
Summary Introduction

To determine:

How the 'you' attitude is reflected by accepting and using the backchannel?

Introduction:

A backchannel is used by the audience to fact check the presentation going on or give critical comments while the presentation is going on. The 'you attitude refers to the way of presenting a topic from the reader's viewpoint.

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