Excellence in Business Communication (11th Edition)
Excellence in Business Communication (11th Edition)
11th Edition
ISBN: 9780133544176
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 14, Problem 14.12E
Summary Introduction

To determine:

To assess how the non-verbal communication can be unethically used.

Introduction:

A good speaker can use several techniques to manipulate his/her audience and these techniques don't necessarily have to be verbal. But if the speaker is not a good person (ethically speaking), then these 'talents' can be very easily misused. Non-verbal communication is of three types- Physical, aesthetic and signs. Each of these can be a very useful and powerful tool to a speaker and this can influence the audience a lot.

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