Bundle: Essentials of Business Communication, Loose-leaf Version, 11th + MindTap Business Communication, 1 term (6 months) Printed Access Card
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Chapter 14, Problem 14.25AAC
Summary Introduction

To Determine:

In a letter about the benefits of the course that has been paid for by the boss.

Introduction:

Informing the boss about the experience gained in this course.

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What is a good response to this post? Nike’s value chain reengineering is a stellar example of how effective BPR can lead to consistent success. By focusing on high-value, knowledge-intensive activities like design and marketing within the U.S. and outsourcing manufacturing through third-party contractors, Nike was able to streamline its operations and put a focus on core competencies. This approach has allowed Nike to achieve high returns while maintaining flexibility and adaptability in its supply chain. However, while Nike exemplifies success, not all reengineering efforts see positive results. An example of an unsuccessful BPR occurred with Hershey’s ERP (Enterprise Resource Planning) system implementation in 1999. Hershey’s sought to improve its processes by rolling out a new integrated software system to manage production, operations, and distribution. While their goal was to increase efficiency and streamline delivery, poor planning ultimately doomed the project. Hershey…
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