Company NS are the manufacturers of weight loss products and its revenue during last year was $800 million. The company started it as a small effort on the basis of the electronic commerce marketing plan that has evolved in various marketing campaign with a potential return on investment . The major effort of the Company NS is the direct-to-consumer platform. The company made promotions through various forms of advertisements in magazines and television. An interesting unique Uniform Resource Locator (URL) or 800 number in all the advertisements will allow the company to track the success in every efforts. Characters in the case: Company NS Introduction: Marketing is the process where the aim goal is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers end. To determine: The advantages that Company NS‘s marketing campaign rather than making its sales activities through various intermediary channel.

Question

Want to see the full answer?

Answer 1

Question

Chapter 14, Problem 14.16VC

Summary Introduction

Case summary:

Company NS are the manufacturers of weight loss products and its revenue during last year was $800 million. The company started it as a small effort on the basis of the electronic commerce marketing plan that has evolved in various marketing campaign with a potential return on investment.

The major effort of the Company NS is the direct-to-consumer platform. The company made promotions through various forms of advertisements in magazines and television. An interesting unique Uniform Resource Locator (URL) or 800 number in all the advertisements will allow the company to track the success in every efforts.

Characters in the case:

Company NS

Introduction:

Marketing is the process where the aim goal is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers end.

To determine: The advantages that Company NS‘s marketing campaign rather than making its sales activities through various intermediary channel.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

How helpful did you find using ChatGPT to conduct the stakeholder analysis? How would you verify and modify the results generated by ChatGPT before presenting the information to the organization?

Transportation is considered a facilitator of trade as it can either make trade feasible or infeasible. Transportation infrastructure is crucial to the efficiency of transportation and ultimately, international trade. After conducting research on infrastructure investments in Canada, choose one infrastructure investment that has not been chosen already by a fellow candidate and describe the scope of the project and its objectives. Be sure to explain how your project helps facilitate trade with which specific regions and how it contributes to efficient supply chains. answer this question based on Objectives of the Ontario-Québec Continental Gateway and Trade Corridor (CGTCQO) Project

Nnn̈mmkkkjnhbb