Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 14, Problem 14.14MA
Summary Introduction
Case summary:
Many organizations understand the importance of telemarketing in the time of rising sales costs. While the average cost of sales from business to business is $600, the cost of telemarketing can be $20 to $30. Also, the telemarketers make 20 to 33 decisions per day. This is because there has been an increase in the growth of business to business marketers; telemarketing has become more effective.
To determine: Whether all organizations must consider reducing their sales force in favor of telemarketing, and the merits and demerits of this action.
Introduction:
Telemarketing is the most common form used by the companies to develop relationships with customers to sell their products and services.
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Marketing: An Introduction (13th Edition)
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