Many organizations understand the importance of telemarketing in the time of rising sales costs. While the average cost of sales from business to business is $600, the cost of telemarketing can be $20 to $30. Also, the telemarketers make 20 to 33 decisions per day. This is because there has been an increase in the growth of business to business marketers; telemarketing has become more effective. To determine: Whether all organizations must consider reducing their sales force in favor of telemarketing, and the merits and demerits of this action. Introduction: Telemarketing is the most common form used by the companies to develop relationships with customers to sell their products and services.

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Chapter 14, Problem 14.14MA

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Many organizations understand the importance of telemarketing in the time of rising sales costs. While the average cost of sales from business to business is $600, the cost of telemarketing can be $20 to $30. Also, the telemarketers make 20 to 33 decisions per day. This is because there has been an increase in the growth of business to business marketers; telemarketing has become more effective.

To determine: Whether all organizations must consider reducing their sales force in favor of telemarketing, and the merits and demerits of this action.

Introduction:

Telemarketing is the most common form used by the companies to develop relationships with customers to sell their products and services.

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