To identify revenue management involves, and the type of business with revenue management. Revenue management also refers to yield management used tactics to analyze the customer behavior and offers the appropriate product/service to them at a profitable price. It is used in industries with perishable products/services, high capacity, uncertain demand, and segmented market.

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Chapter 14, Problem 12Q

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To identify revenue management involves, and the type of business with revenue management.

Revenue management also refers to yield management used tactics to analyze the customer behavior and offers the appropriate product/service to them at a profitable price. It is used in industries with perishable products/services, high capacity, uncertain demand, and segmented market.

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