The meaning of niche marketing and the way in which it is different from one-to-one marketing. Introduction: Marketing refers to an activity which involves creation of set of institutions, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.

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Chapter 13.6, Problem 9TP

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To discuss: The meaning of niche marketing and the way in which it is different from one-to-one marketing.

Introduction: Marketing refers to an activity which involves creation of set of institutions, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.

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