UNDERSTANDING BUSINESS (LL/ACCESS)
UNDERSTANDING BUSINESS (LL/ACCESS)
13th Edition
ISBN: 9781264671656
Author: Nickels
Publisher: MCG
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Chapter 13, Problem 3CT
Summary Introduction

To think critically about: The changes occurring in the community and marketing most likely to change the career prospects for the future and the way through which one can learn and get prepared for such changes.

Introduction: Marketing refers to an activity which includes creation of set of institutions, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.

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