Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 13.5, Problem 2PC
Summary Introduction
To determine: Ways to recover from a service failure.
Introduction: When the services provided by the firm failed to meet the expectation of the customers, it is known as the service failure.
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Give an example of a service failure you have experienced. Was there any remedygiven? What could the firm have done better?
Which of the service gaps do you consider to be most critical, and why?
What are the three key components of every service recovery situation?
Chapter 13 Solutions
Loose Leaf for M: Marketing
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- What strategies can organizations use to monitor and optimize the performance of service-oriented systems in real-time?arrow_forwardWhat strategies can organizations employ to monitor and troubleshoot service-oriented systems effectively?arrow_forwardWhat is the role of incident management in IT service delivery, and how does it contribute to minimizing service disruptions?arrow_forward
- If a new service was being created in your organization, which existing infrastructure should it leverage, rather than reinventing from scratch?arrow_forwardHow can the effectiveness of service delivery be improved?arrow_forwardIs there a significant difference between high-contact and low-contact services in terms of the way they are run, and if so, how? .arrow_forward
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