Loose Leaf for M: Marketing
Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 13.5, Problem 2PC
Summary Introduction

To determine: Ways to recover from a service failure.

Introduction: When the services provided by the firm failed to meet the expectation of the customers, it is known as the service failure.

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Students have asked these similar questions
Give an example of a service failure you have experienced. Was there any remedygiven? What could the firm have done better?
Which of the service gaps do you consider to be most critical, and why?
What are the three key components of every service recovery situation?
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