Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Question
Chapter 13.4, Problem 2PC
Summary Introduction
To determine: Ways to overcome the service gaps.
Introduction: The gap between the services provided and the expectations of the customers is known as service gap.
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List at least two ways to overcome each of the four service gaps.
What are the primary differences that distinguish high-contact service models from low-contact service models?
Outline the five gaps that can cause problems in service delivery as described in the Gap Model of Service Delivery. Please define each gap.
Chapter 13 Solutions
Loose Leaf for M: Marketing
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- Please explain the main differences between high-contact and low-contact service models.arrow_forwardWhich of the service gaps do you consider to be most critical, and why?arrow_forwardThe Federal Aviation Administration posts monthly percentage on-time arrival data for all the major airlines on its website. Some airlines are regularly on the top of the list, while others are frequently on the bottom of the list. What type of service gap does this list illustrate? What can airlines on the bottom of the list do to address this gap?arrow_forward
- Explain the service delivery system matrix?arrow_forwardExplore the concept of service mesh and its significance in managing communication between services in a containerized and distributed environment.arrow_forwardWhat are the key distinctions between high-contact and low-contact service models?arrow_forward
- Discuss and differentiate the services under SSARS and SSAES. Select three of the said services and give examples/scenarios on how such services are applied. Answer thoroughly.arrow_forwardWhat are the four potential gaps in the Service Gaps Model? What is the model designed to do?arrow_forwardWhat role does service discovery play in the scalability and flexibility of service-oriented systems?arrow_forward
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