Loose Leaf for M: Marketing
Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 13.4, Problem 2PC
Summary Introduction

To determine: Ways to overcome the service gaps.

Introduction: The gap between the services provided and the expectations of the customers is known as service gap.

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List at least two ways to overcome each of the four service gaps.
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Outline the five gaps that can cause problems in service delivery as described in the Gap Model of Service Delivery. Please define each gap.
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