UNDERSTANDING BUSINESS
12th Edition
ISBN: 9781264161881
Author: Nickels
Publisher: MCG
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Textbook Question
Chapter 13.5, Problem 13.5AQ
Bass pro Shops offers a vast arrays of products for the wide range of outdoor enthusiasts who visit its stores. Dividing its market into identifiable segments is crucial to the success of the company. What different market segments do you think the company targets?
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A product is anything than can be offered to a market that might satisfy a want or need. This means that services, leisure activities, people (politicians, athletes, actors), places (holiday resorts) and organizations (hospitals, colleges, political parties) can also be considered as products.
Most manufacturers divide their products into product lines – groups of closely related products, sold to the same costumer groups, and marketed though the same outlets. Because customers’ needs and markets are constantly evolving, and because different products are generally at different stages of their life cycles, with growing, stable or declining sales and probability, companies are always looking to the future, and re-evaluating their product mix.
please create TWO segmentation profiles for this product in the column given below.
Herbal shampoo:
Attributes of the product: Herbal Shampoo is natural blend of Amla: Gives Strength to hair; Reetha: Cleansing effect will remove all debris on hair; Shikakai: will remove Dandruff and promotes hair growth; Bhrinhgraj: Prevents Hair Fall and boosts hair volume; Aloe vera: contains something called proteolytic enzymes which repairs dead skin cells on the scalp. It also acts as a great conditioner and leaves your hair all smooth and shiny.
Essential Oils: Fulfill essential requirements of hair for moisturization, shine, hair growth.
SKUs – 250 ml. Pet bottle
Pricing – Competitive pricing relatively expensive than local herbal shampoos available.
here is the column:
Segmentation Base
Segment S1
Segment S2
Segment S3
Geographic Variable
Demographic Variables
Psychographic Variables
Behavioral Variables
There are services and products involved when buying or renting a car, and in both cases, the customer drives away in a car. But buying a car focuses more on the product, whereas renting involves the service. Explain four ways in which marketing for a rental car company differs from marketing for an automobile dealership.
Chapter 13 Solutions
UNDERSTANDING BUSINESS
Ch. 13.1 - Prob. 13.1AQCh. 13.2 - Prob. 13.2AQCh. 13.2 - Prob. 13.2BQCh. 13.2 - Prob. 1TPCh. 13.2 - Prob. 2TPCh. 13.2 - Prob. 3TPCh. 13.3 - Prob. 13.3AQCh. 13.4 - Prob. 4TPCh. 13.4 - Prob. 5TPCh. 13.4 - Prob. 6TP
Ch. 13.5 - Bass pro Shops offers a vast arrays of products...Ch. 13.6 - Prob. 7TPCh. 13.6 - Prob. 8TPCh. 13.6 - Prob. 9TPCh. 13.6 - Prob. 10TPCh. 13 - Prob. 1CECh. 13 - Prob. 2CECh. 13 - Prob. 3CECh. 13 - Prob. 4CECh. 13 - Prob. 1CTCh. 13 - Prob. 2CTCh. 13 - Prob. 3CTCh. 13 - Prob. 4CTCh. 13 - Prob. 1DCSCh. 13 - Prob. 2DCSCh. 13 - Prob. 3DCSCh. 13 - Prob. 4DCSCh. 13 - Prob. 5DCSCh. 13 - Prob. 1PPTCh. 13 - Prob. 2PPTCh. 13 - Prob. 3PPTCh. 13 - Prob. 4PPTCh. 13 - Prob. 1VCCh. 13 - Prob. 2VCCh. 13 - Prob. 3VC
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