UNDERSTANDING BUSINESS
UNDERSTANDING BUSINESS
12th Edition
ISBN: 9781264161881
Author: Nickels
Publisher: MCG
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Chapter 13.2, Problem 2TP
Summary Introduction

To determine: The three parts of the marketing concept.

Introduction:

Marketing refers to an activity which includes creation of set of institutions, communicated, delivered and exchanged. So, that value can be added for the customers and other clients as a whole.

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