Understanding Business with Connect Access Card
12th Edition
ISBN: 9781260277142
Author: William Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Videos
Textbook Question
Chapter 13.5, Problem 13.5AQ
Bass pro Shops offers a vast arrays of products for the wide range of outdoor enthusiasts who visit its stores. Dividing its market into identifiable segments is crucial to the success of the company. What different market segments do you think the company targets?
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
A product is anything than can be offered to a market that might satisfy a want or need. This means that services, leisure activities, people (politicians, athletes, actors), places (holiday resorts) and organizations (hospitals, colleges, political parties) can also be considered as products.
Most manufacturers divide their products into product lines – groups of closely related products, sold to the same costumer groups, and marketed though the same outlets. Because customers’ needs and markets are constantly evolving, and because different products are generally at different stages of their life cycles, with growing, stable or declining sales and probability, companies are always looking to the future, and re-evaluating their product mix.
please create TWO segmentation profiles for this product in the column given below.
Herbal shampoo:
Attributes of the product: Herbal Shampoo is natural blend of Amla: Gives Strength to hair; Reetha: Cleansing effect will remove all debris on hair; Shikakai: will remove Dandruff and promotes hair growth; Bhrinhgraj: Prevents Hair Fall and boosts hair volume; Aloe vera: contains something called proteolytic enzymes which repairs dead skin cells on the scalp. It also acts as a great conditioner and leaves your hair all smooth and shiny.
Essential Oils: Fulfill essential requirements of hair for moisturization, shine, hair growth.
SKUs – 250 ml. Pet bottle
Pricing – Competitive pricing relatively expensive than local herbal shampoos available.
here is the column:
Segmentation Base
Segment S1
Segment S2
Segment S3
Geographic Variable
Demographic Variables
Psychographic Variables
Behavioral Variables
There are services and products involved when buying or renting a car, and in both cases, the customer drives away in a car. But buying a car focuses more on the product, whereas renting involves the service. Explain four ways in which marketing for a rental car company differs from marketing for an automobile dealership.
Chapter 13 Solutions
Understanding Business with Connect Access Card
Ch. 13.1 - Prob. 13.1AQCh. 13.2 - Prob. 13.2AQCh. 13.2 - Prob. 13.2BQCh. 13.2 - Prob. 1TPCh. 13.2 - Prob. 2TPCh. 13.2 - Prob. 3TPCh. 13.3 - Prob. 13.3AQCh. 13.4 - Prob. 4TPCh. 13.4 - Prob. 5TPCh. 13.4 - Prob. 6TP
Ch. 13.5 - Bass pro Shops offers a vast arrays of products...Ch. 13.6 - Prob. 7TPCh. 13.6 - Prob. 8TPCh. 13.6 - Prob. 9TPCh. 13.6 - Prob. 10TPCh. 13 - Prob. 1CECh. 13 - Prob. 2CECh. 13 - Prob. 3CECh. 13 - Prob. 4CECh. 13 - Prob. 1CTCh. 13 - Prob. 2CTCh. 13 - Prob. 3CTCh. 13 - Prob. 4CTCh. 13 - Prob. 1DCSCh. 13 - Prob. 2DCSCh. 13 - Prob. 3DCSCh. 13 - Prob. 4DCSCh. 13 - Prob. 5DCSCh. 13 - Prob. 1PPTCh. 13 - Prob. 2PPTCh. 13 - Prob. 3PPTCh. 13 - Prob. 4PPTCh. 13 - Prob. 1VCCh. 13 - Prob. 2VCCh. 13 - Prob. 3VC
Additional Business Textbook Solutions
Find more solutions based on key concepts
10-10 What challenges do managers face in managing global teams? How should those challenges be handled?
Fundamentals of Management (10th Edition)
Describe and evaluate what Pfizer is doing with its PfizerWorks.
Management (14th Edition)
11-9. Identify a company with a product that interests you. Consider ways the company could use customer relati...
Business Essentials (12th Edition) (What's New in Intro to Business)
What Kinds of systems are illustrated in this case study? Where do they obtain their data? What do they do with...
Essentials of MIS (13th Edition)
10-10 What challenges do managers face in managing global teams? How should those challenges be handled?
Fundamentals of Management: Essential Concepts and Applications (9th Edition)
Describe and evaluate what Pfizer is doing with its PfizerWorks.
Management, 13Th Edition
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.Similar questions
- A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched. Identify different segments of the market for launching this product. Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.arrow_forwardHow would you describe a "market niche?" Describe four product/services that you own or consume that you would consider to be "niche" products. Why do you believe this to be true?arrow_forwardWhat are the three levels at which a product may be viewed? In your answer, use product examples to show how these different levels may be applied to help product marketers define their product offering.arrow_forward
- Most organizations sell more than one product. They may offer a portfolio of products. Construct a matrix of an organization’s product portfolio that reflects its width (variety) and depth (assortment). Imagine you are the organization’s Chief Marketing Officer. How would you defend the decision to offer so many options to meet buyer needs?arrow_forwardHow do you promote your product/service to create an impact, differentiate from competitors and further brand image?arrow_forwardA product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. Products can be classified into consumer products and industrial products. List and briefly explain the four classifications of consumer products and provide examples for each.arrow_forward
- Marketing strategies vary at different stages of the product life cycle. Determine which stage of the product life cycle your organization’s product is in. What market characteristics lead to your determination? Explain. What recommendations should the organization consider based on your analysis?arrow_forwardWhat is marketing? Compare between goods and services. In brief, why and how do you think we can make our customers happy, satisfied and delight? Support your answer with related examples from Oman.arrow_forwardIn a small group, present a plan for a new retail store. Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.arrow_forward
- Brands compete in markets and markets evolve. Some markets are emerging, while others are growing, maturing or declining. The nature of customers' needs and competitive intensity varies as markets move through their lifecycle. A challenge for marketers is to understand the size and nature of a target market, and to use good judgment to anticipate how that market will evolve going forward. Such knowledge will help marketers make better decisions, which in turn should support favorable marketing performance as measured by marketing margin and ROMI. Please create a thread and in it provide the following in a brief summary: Choose a market for a product or service of interest to you. The market can be business to consumer (B2C) or business to business (B2B). The geographic scope of your market can be limited (e.g., the City of Hartford), expansive (e.g., the world) or somewhere in-between, but you must specify it. Using data from any existing publicly available source(s), describe the…arrow_forwardIdentify a unique selling proposition that you would propose for a given product or service.arrow_forwardAssume your company makes shop towels toiletry sets and packages, hand-washing stations, cleaning chemicals and equipment’s and similar products. to conceptualize your answer better, Make a possible list of all the companies B2B that could be potential customers of your firm. Then identify all the markets from which their demand is derived using these answer the question below.What type of segmentation are you going to use to identify these market?, Why?What Characteristics Of B2b Market Are You Looking For Considering The Nature And Type Of Product You Are Selling? What factors might influence the success or failure of your business in these markets? Who are the customers of your possible market / B2b consumer?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Understanding BusinessManagementISBN:9781259929434Author:William NickelsPublisher:McGraw-Hill Education
Management (14th Edition)ManagementISBN:9780134527604Author:Stephen P. Robbins, Mary A. CoulterPublisher:PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract...ManagementISBN:9781305947412Author:Cliff RagsdalePublisher:Cengage Learning
Management Information Systems: Managing The Digi...ManagementISBN:9780135191798Author:Kenneth C. Laudon, Jane P. LaudonPublisher:PEARSON
Business Essentials (12th Edition) (What's New in...ManagementISBN:9780134728391Author:Ronald J. Ebert, Ricky W. GriffinPublisher:PEARSON
Fundamentals of Management (10th Edition)ManagementISBN:9780134237473Author:Stephen P. Robbins, Mary A. Coulter, David A. De CenzoPublisher:PEARSON
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON
How to Create a Marketing Plan | Step-by-Step Guide; Author: Visme;https://www.youtube.com/watch?v=4ti_uK60nLk;License: Standard YouTube License, CC-BY
My Marketing Plan Process - 6 Steps to Marketing Any Business (Products or Services); Author: Neil Patel;https://www.youtube.com/watch?v=qn_Po40ZI2E;License: Standard YouTube License, CC-BY