Understanding Business with Connect Access Card
12th Edition
ISBN: 9781260277142
Author: William Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Question
Chapter 13.2, Problem 13.2AQ
Summary Introduction
To determine: The effectiveness of public service advertisements.
Introduction:
Marketing is an activity in which set of institutions are created, communicated, delivered and exchanged so that value can be added for the customers and other clients as a whole.
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Students have asked these similar questions
Pick a favorite print or television ad. Why do you like it? Do you think that it’s effective? Can you think of an ad that people like that may not be effective?
why might negative advertising have been used more extensively than in most? What case can you make for or against the use of such advertisements during a campaign?
What Makes a Good Advertisement?
It's promotional.
It's persuasive.
It's part of an overall marketing strategy.
It's targeted.
It's an investment.
It's original.
It's creative.
It's consistent.
Consider some of the following qualities that make for a strong ad:
Make 'em laugh. If people come away from your ad laughing, that's a positive association with your company. ...
Keep it simple. ...
Stay positive. ...
Be relatable. ...
Conversational. ...
Make it memorable. ...
Thought-provoking. ...
Create an emotional connection.
ou'll need to post a video link to your best / favorite advertisement for a product or service. Then, in a short paragraph, explain why you think your advertising example is effective in hitting its mark, using the criteria listed above to substantiate your case.
There is no requirement in this discussion for you to post a written reply to your fellow classmates, but do take the time to review the variety of advertisements that have been shared.
Chapter 13 Solutions
Understanding Business with Connect Access Card
Ch. 13.1 - Prob. 13.1AQCh. 13.2 - Prob. 13.2AQCh. 13.2 - Prob. 13.2BQCh. 13.2 - Prob. 1TPCh. 13.2 - Prob. 2TPCh. 13.2 - Prob. 3TPCh. 13.3 - Prob. 13.3AQCh. 13.4 - Prob. 4TPCh. 13.4 - Prob. 5TPCh. 13.4 - Prob. 6TP
Ch. 13.5 - Bass pro Shops offers a vast arrays of products...Ch. 13.6 - Prob. 7TPCh. 13.6 - Prob. 8TPCh. 13.6 - Prob. 9TPCh. 13.6 - Prob. 10TPCh. 13 - Prob. 1CECh. 13 - Prob. 2CECh. 13 - Prob. 3CECh. 13 - Prob. 4CECh. 13 - Prob. 1CTCh. 13 - Prob. 2CTCh. 13 - Prob. 3CTCh. 13 - Prob. 4CTCh. 13 - Prob. 1DCSCh. 13 - Prob. 2DCSCh. 13 - Prob. 3DCSCh. 13 - Prob. 4DCSCh. 13 - Prob. 5DCSCh. 13 - Prob. 1PPTCh. 13 - Prob. 2PPTCh. 13 - Prob. 3PPTCh. 13 - Prob. 4PPTCh. 13 - Prob. 1VCCh. 13 - Prob. 2VCCh. 13 - Prob. 3VC
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