UNDERSTANDING BUSINESS ACCESS CARD
UNDERSTANDING BUSINESS ACCESS CARD
11th Edition
ISBN: 9781259784835
Author: Nickels
Publisher: MCG CUSTOM
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Chapter 13.4, Problem 4TP
Summary Introduction

To determine: The four steps in the marketing research process.

Introduction:

The analysis of markets to determine opportunities and challenges and to find the information needed to make good decisions is known as marketing research.

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