EBK MARKETING
EBK MARKETING
6th Edition
ISBN: 9781259898884
Author: Grewal
Publisher: YUZU
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Chapter 13.4, Problem 2PC
Summary Introduction

To determine: Ways to overcome the service gaps.

Introduction: The gap between the services provided and the expectations of the customers is known as service gap.

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Students have asked these similar questions
List at least two ways to overcome each of the four service gaps.
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Outline the five gaps that can cause problems in service delivery as described in the Gap Model of Service Delivery. Please define each gap.
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