Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
9th Edition
ISBN: 9780136879879
Author: John Wild, Kenneth Wild
Publisher: PEARSON+
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Chapter 13.3, Problem 1QS3
Summary Introduction

To Determine:

Mention types of contractual entry modes.

Introduction:

Contractual entry mode can be defined as the method of entering the international market by entering various types of contracts such as franchising, licensing, management contracts, etc.

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