Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
9th Edition
ISBN: 9780136879879
Author: John Wild, Kenneth Wild
Publisher: PEARSON+
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Chapter 13, Problem 4TAI2
Summary Introduction

To Determine:

Market entry modes which offer great control.

Introduction:

Market entry modes are the modes in which an organization decides to enter into the foreign market with a number of available options. These modes of the market come with the risk and control, but low-intensity entry modes minimize risk.

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